An email marketing is an essential part of any marketing strategy. Email is the most cost-effective way to communicate with your customers, promote your products and reach your business goals. On average, for every $1 you spend on email marketing, yo

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With all of the digital marketing strategies at your disposal, you may be wondering, what is the importance of email marketing? Some people believe that “email marketing is dead.” Is there any future in email marketing for small businesses?

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Frequently seen in the pay per click (PPC) advertising world, click fraud is a deceptive technique that is costing entrepreneurs and companies thousands. Click fraud mostly involves malicious, the massive clicking of your pay per click ad by a compet

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Most old marketing and advertising strategies have been based on short-term gains. There’s nothing inherently wrong with this approach, especially if you see a positive ROI, but if you want to be successful in the long term, you’ll need a strategy wi

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Instagram, with more than 700 million monthly active users, now claims over 8 million accounts using business profiles. What does that mean for the mobile-based photo and video-sharing social network? Brands want their Instagram marketing strategy to

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The inbound linking strategy is linked on different web pages that direct clients and search engines to your web page. Inbound links are also identified as ‘backlinks’. Why does your website need excellent quality, relevant inbound links? One of t

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Instagram is undeniably one of the most powerful social channels around, and any marketer not using it is missing out on something huge. Whether you are managing the social media of a small business, a big corporation, or you are using it to promote

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What is Content Marketing? Content marketing is about creating valuable, appropriate and inspiring content and then using it to engage your target audience and push them towards useful actions. Finally, content marketing is transactional. Your users

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Your ‘About Us’ page. The one section of your small business website where you can determine your story—who you are, what your small business is, and what makes you different from your competitors. Unfortunately, it’s one area where a lot of small

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Are you looking for the best marketing channels to boost your e-commerce business in 2018? If so, then you’re in luck. Artificial intelligence and augmented reality are not just terms for science fiction buffs and gaming fans. The following marketing

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The business of all types and scales have to compete in their markets. Therefore, they need marketing strategies to overcome the barriers created by the competitors. A memorable business logo design becomes a helpful tool for business owners for

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A title tag is an HTML element that defines the title of a web page. Title tags are presented on search engine results pages as the clickable headline for a given result and are essential for social sharing, SEO, and usability. The title tag is inten

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Nowadays, conversion is perhaps the most crucial aspect of online marketing. Despite the fact that almost everyone already seems to have a preference and another company which they have aligned themselves with, it is critical convert visitors to your

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Earned SEO is getting more and more difficult and paid search shouldn’t be evaluated solely apart from those efforts. Even if you have gained notable success in levels of search visibility, paid search will improve on results, not compete with them.

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Are you tired of the same traditional marketing channels and want to try something different? Reddit might be just the stuff you’re looking for. It’s a community where users share cool links, exciting news, and insightful remarks. Sounds good, yeah?

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For social businesses, being SEO friendly is one of the most powerful ways you can make traffic to your website. Research has found that 60 percent of users have used a search engine to get a social business within the last year, and a survey

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Marketing your business can be a challenge. Sure, you hear about lots of powerful strategies, but they all require financial investment to start. You are just trying to generate leads, not market a 7-figure business. Luckily, there are a lot of ways

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Differentiating a brand’s services and products from those of competitors is the primary concern of marketers in any industry. Monitoring trends in real time and anticipating which changes will happen in the market is incredibly crucial for being

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Social media marketing has become one of the most effective ways for businesses to have success in the digital era. In fact, 95% of adults between the ages of 18 and 34 follow brands on social media. Facebook leads the way in this category. According

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Entrepreneurs worry so much over a number of other details as they get started and then leave one of the most critical aspects as an afterthought which is the brand name. Naming your startup may seem minor, but it is actually one of the most

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The objective of every business is to sell more. In the competitive business environment, many small and large business owners are continually facing a common dilemma – to improve their business sales. Their usual step to this is to spend more for Ad

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Email is not going anywhere. There are 3.8 billion global email users, and that number is expected to grow to 4.1 billion by 2021. What is more, this communication channel is supremely popular: People check their emails multiple times a day, and when

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When it comes to the creative aspect of your Facebook ad images, it is important to note that it does not necessarily need to be all about the offer. Make sure your creative reflects the marketing message that is in your copy.

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Creating an app opens an entirely new channel by which you can interact with your customers. A haven in which your dedicated audience always has access to you in one simple click. Your app is a space fully customizable to their needs. The problem in

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Any business selling online need to know the ways to optimize their shopping carts so that as many of their customers as possible will go through with their purchase without abandoning the shopping cart. The average abandonment rate

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Descriptions of influencer marketing abound on the web and often concentrating on the practice of engaging with famous specialists in a way that helps promote the brand. As influencer marketing expands, it is necessary to look at influence

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Content marketing is a newish term for an oldish idea: surround your clients with education and information they need to feel motivated to do business with you. Today, we have more ways than ever to do this: social media, blogs, email, websites,

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Business marketers have much to gain from customer retention marketing. Business clients tend to be fewer in number, and each is more valuable — meaning you cannot afford to lose even one. But how do you keep your clients active and buying from you

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Traditional marketing strategies will take your B2B marketing only so far. Today’s companies have to think outside of the box to grab the attention of not only the business but also the decision makers. B2B digital marketing tends to feel dull and or

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Your potential audience begins to spend more time on their mobile devices than on a desktop. And with that, they consume your content outside of what you might consider a favorable environment. Forget everything you knew about reading content online:

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Strong relationships with clients and partners are critical for B2B businesses, and successful B2B e-commerce strategies need to reflect that. Today’s B2B e-commerce models go beyond automated ordering systems, putting more emphasis on relationships

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In our ever-developing world, it can be challenging to keep up – for B2B marketers, especially. Every week there is a new marketing strategy to not just learn for validity and endurance but to analyze, implement and take advantage of.

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A brand is formed by three different components: name, logo and tagline. A company’s logo and a tagline is a recognition tool for the public to link their services or products to the company. Without such branding, the public won`t be able to

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How do you exceed a monster corporation on Google when you are a small business. You do not. If you are a small business, you will never be able to go head to head with an organization that spends more on marketing in one/two month than you

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Google Display reaches 90 percent of Internet users across the globe. It is the largest display ad network in the world and comprised of over 2 million websites. If done right, it can be the tidal wave of traffic you’ve dreamed about.

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The most compelling communications tool and an effortless way to convey intention, meaning, information, and emotion are through telling a story. Sure, you need a business plan, you need to work out the legal issues, and you need to do your market

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Now your brand has a new moment of truth, are you making the most of it? I’m addressing the second your potential customer types a search command into a smartphone. How you show up at that moment is your brand. As smartphones become an extension of

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Getting free publicity for your brand is useful. It can help you to expand your reach. When running a business, it may be difficult on focusing on exposure when your central concern is running the business itself. Once you are in a comfortable state,

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Technology is changing rapidly, and the tech behind search engine marketing is no exception. Machine learning is becoming a dominant player, and automation has found its groove. In today’s world, you cannot just create a marketing campaign hoping

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Instead of narrowing your status updates to text and photos, why not to include short catchy videos? This can help your customers and prospects spend more time with your brand and gain a greater understanding of your company.

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Social media is not going away anytime soon. We are as connected to our mobile devices as ever, for worse or for better. The days of Facebook’s dominance aren`t over. However, we see a new generation of players that end up either crashing or flourish

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Marketing your business is expensive. Coming up with client acquisition strategies that will not break the bank can be hard. Acquiring a new client can cost you seven or eight times more money than retaining your current clients. But you can get new

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I have used a lot of different digital marketing strategies over the years. SEO has been the fundamental one. Content marketing comes a close second. But I have also used influencer marketing, social media marketing, video marketing, affiliate market

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A good CV details your general experience, but the cover letter presents you as an applicant the company should think. In the digital age, where you can apply for a job with a click of a button, it is tempting to overlook the cover letter.

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When you hear the words “seasonal keywords”, what first comes to mind? Is it Cyber Monday, Black Friday, Christmas and general holiday-related keywords? Well, that is part of it. Of course, you will want to put the more energy into optimizing your

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The window to attract a visitor’s attention on your website is small. If you do not give them a reason to stay within the first few seconds, you could miss them. That is because users decide whether to hit the “back button” decision within millisecon

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Writing an excellent proposal that can beat out qualified competitors, is necessary for winning the best projects and rising your income. If you have done right, an excellent proposal will make your potential customers want you, even more than you

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Since your website’s “About Us page” usually acts as an introduction. It is safe to say that it is a pretty important thing to get right. A successful “About Us page” isn’t only packed full of useful and interesting information about you, your team,

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The success of any company depends on productivity and products. Productivity depends on a strong culture and s powerful sales strategy. But what if your sales force is getting distracted by too many responsibilities? Do not worry too much about

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Professional brand services are the best perception as your company’s reputation, and it’s visibility in the market. The strategy of your brand can be measured as Reputation X Visibility. There is another essential dimension of your brand as well

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