21 May 5 Technical On-page SEO Hacks to Improve Organic Traffic
The SEO landscape is a continually evolving field, and however, at its core, it is still primarily all about increasing organic traffic to generate more sales and leads. It is simple to fall into the trap of spending more time improving the number and quality of backlinks and in turn neglecting improvements to the technical aspects of a website. However, by making appropriate on-page SEO changes to your site, you are positioning yourself in a far superior position to acquire organic traffic.
This article will detail four beneficial technical SEO hacks that can help you gain more inbound organic traffic.
Leverage Internal Links for Better On-page SEO
One of the best on-page SEO tactics to use still is internal linking. Primarily an internal link connects one page of a site to a different page on the same website. When done correctly internal linking will serve pass link juice much more efficiently across the inner pages of a site.
How can you increase internal linking?
Create lots of high-quality, authoritative and actionable content. Having more content prepared will allow you to create a lot of internal links easily.
Don’t always link to the homepage. Instead, link out to deeper pages that contrarily have fewer links. The more internal links you have to your relevant web pages, the better opportunities you’ll have to get them ranked higher up in search engine results.
Follow Wikipedia if you’re looking for inspiration for related internal links. Contextual internal linking is far better than linking done at the bottom of the content.
Use relevant, natural, and do-follow links. Unnatural links that are not profitable to the users but created for the sole purpose of internal linking will have a reduced CTR and time on page thereby reducing the overall importance of the site.
Optimize Your Website for Mobile Web Crawling
Google has moved to a mobile-first index now. When carrying out a technical website audit, it’s necessary to review whether Google Smartphone crawler can properly index the contents of the site.
Perform a mobile-friendly test and use the “Fetch as Google” option from Google to check for any issues.
Look at the mobile usability report under the search console to check any mobile usability issues detected over time.
Use Tools like Screaming Frog to simulate mobile bot search behaviour and make sure that the mobile pages are correctly rendered.
Conduct a log analysis and block spam bots to allow easy access to search engine crawlers.
Use HTML Tables for Direct Answer Questions
Google likes to give right answers to the searchers. If your web pages give right answers to the commonly searched user questions related to your niche, then you have a great opportunity of diverting good traffic from the immediate answer box results returned by Google.
To make use of this, you require beginning by identifying the question-based search questions than by making ready answers in a tabular form by making use of HTML tables and structured data. This will make it clearer for Google to understand the content of the web page and display it directly in the search results.
Improve the Word Count of Blog Pages to 1500-2500 Words
If your purpose is to rank for an informative search query like “how to optimise for SEO”, then you’ll need to have at least 2000 words of content on your page.
Snapagency did a survey and discovered that blog posts with a word count of 2500 words or more received the maximum number of social shares. Thus, the best blog post length that you should always aim for is 2500 words.
When increasing your blog post word count don’t dilute the quality with repetitive or irrelevant information. Manage your content informative and always add value so that your site visitor stays with the article and reads the whole post!
Regularly Update Your Website Map for On-site SEO
A website map is a file where you can list the website pages of your website accurately to inform Google and other search engines about the organisation of your site content. Search engine web crawlers will read this file to more intelligently crawl your website. It is therefore essential that whenever you add a new blog post or a new page that you also then update your sitemap XML file correctly so Google can fully index your website accurately.
Of course, many other On-page SEO hacks will improve your rankings, and but, these five are often overlooked and when used accurately can be highly effective. Having strong On-page SEO is crucial to any SEO campaign; it primarily acts as the foundation to then build on with link building (Off-page). In summary, the more your On-page SEO is optimised, the more effective your link building campaign and overall SEO performance will be.