7 Questions you need to ask when you hire PPC Agency in 2018?

What is PPC?

PPC; An online advertising model used for direct traffic where advertisers pay advertisers’ publishers when they click on Online Ads.

Online Advertisement; It is a kind of announcement made with internet sites in order to increase the sale of goods or services.


Advertisers often offer to bid on keyword phrases related to their target markets with search engines.

The best example of PPC advertising is “Google Adsense”.

Content sites often use a rendering system instead of a fixed price per click.


How is PPC calculated?

The number of clicks generated by the ad is calculated by dividing the cost of the ad.

Amount to pay per click = Ad cost / Number of Clicked Ads


Ad types

  1. Flat-rate PPC
  2. Bid-based PPC


Flat-rate PPC

Flat-rate PPC is the type of PPC advertiser and publisher that can agree on a fixed amount to pay for each click.

Bid-based PPC

Bid-based PPC is an auction type in which advertisers’ pay per click is determined by word, phrase, and recipe. The best example is “Google Adwords”.


PPC Campaign and remediation tools

  1. Google Analytics
  2. Google Trends
  3. Google Keyword Planner
  4. Bing Ads tool
  5. Facebook Power Editor


Things to watch out for in PPC advertising campaigns

  1. The efficiency of advertisements should be monitored,
  2. Landing page optimization should be done,
  3. Ads only on keywords related to your area of interest,
  4. You should check your budget,
  5. You must optimize your ad,
  6. Determine your budget,
  7. Decide on which platforms or platforms you want to advertise,
  8. You should do a keyword search.


7 Questions you need to ask when you hire PPC Agency in 2018

1. Who “owns” my PPC accounts?

Ownership of your PPC accounts is very important as, in this industry, data and knowledge are power. If your business-to-agency relationship were to turn sour, you want to make sure that your ad campaigns come to you. Pay attention to the organizations that will “own” your accounts, because this relationship can make it very difficult to terminate.

2. Are your PPC analysts Adwords certified?

Adwords certification should be a baseline requirement for anybody optimizing your campaigns. While being certified certainly does not guarantee that they will do a good job, you should be apprehensive about hiring anybody who is not certified.

3. How does Ad Rank affect cost per click (CPC)

By offering Manual Cost-Per-Click (CPC) bidding, you can set a maximum price for the cost of a click on a user’s AdWords ad. This bidding method is very useful for you. Only a viewer will pay with your ad when they are interested enough to click on it to learn more.

Consider ad panels: For advertisers, advertisers pay based on how many people can see the ad as they pass by, depending on whether or not they actually notice the ad.

4. How do you test ad copy?

You can learn about your users’ preferences and increase your performance by improving your ad text, especially your headlines. Here are some tips for creating a manageable and repeatable test framework:

  • Be regular. Use AdWords labels. A simple tool like Calendar can help you keep track of your timeline. Record the start and end times.
  • Set a threshold value for the test and follow it. Wait till you have enough impressions to trust your results.
  • Limit the number of items you’re testing for your ads.

5. What are some things you can do using the Google AdWords API, and would you recommend using it?

The AdWords API offers a variety of tools and functionality. It should only be used by people who have a special engineering service and needs that can not be met by other AdWords tools. Make sure you hire an expert who knows when to call in the API.

6. What makes you different from your competition?

You should be clear and straightforward about your unique service propositions. You should know in which ways, and in what respect your product or service is different from your competition.

The PPC agency that you seek to hire should know what makes you unique and different from the rest. They should also know and understand what attributes to your success.

7. What kind of budget do you have for PPC campaigns?

Outsourcing should have a clear idea about your budget, that you have set aside for the purpose of PPC management. There are two basic options for having:

You may have a predetermined budget with little or no flexibility.

We have a budget that can change the upper and lower limits based on the PPC results.

Whichever option you adopt, you should communicate the decision to the outsourcing company so they can customize a solution that fits the bills of your affordability. If you examine your goals and your existing average cost, you will be in a position to determine your budget.


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