11 Feb 7 reasons why you should take brand reputation serious?
Do you know what others say about you when you are not in the room? Well, tough question. But, do you want to predict it? Let us guess, of course!
Everyone wants others to have a positive opinion about him. Especially brands. We can associate positive opinion with a reputation in professional life. It is like playing a game, the more you got positive feedback, the more your reputation is going to increase.
Now, I am going to give you 7 solid reasons why brand reputation effects your business performance?
1. YOUR REPUTATION IS MORE THAN WHAT YOU THINK
Having a bad day? Don’t worry, probably the next day you will forget all about that bad day. But, customers don’t. The consumers will never forget bad experience with your product or service. Try to offer the best for them. Don’t forget, first impressions are shown to be very hard to change. And your reputation is up to first impressions.
2. IT’S BETTER TO HAVE A BAD REPUTATION RATHER THAN NOT HAVING ANY
Listen, but don’t believe. It’s easier to build a building from zero than trying to fix something that already has been built in a wrong way. Of course, there is always a chance to change things, though be sure that you are not going have to do so.
3. YES, WORD OF MOUTH STILL EXISTS
But, today it spreads from “tweet to tweet” not mouth to mouth. If your brand is represented (it should be) on social media platforms such as Facebook, Twitter, Instagram, SnapChat and etc. you’ll probably in a “danger”. People are going to voice their opinion about your business more convenient. Do you think that you are the only person who is spreading the word about your business? No, there are more people than you think. Your customers, their neighbors, relatives, and more 2-3 millions of people who you even don’t know. But they knew you.
4. DO NOT LOSE THE CONNECTION
Engagement with your customers is important. By this way, you can neutralize bad reviews on a crib. Also, people like to hear from their “beloved” brands. Texting or talking with your “brand” will ease their “pain”.
5. STAND OUT FROM CROWD
Not every business has a good reputation in the market. So, do you want to be unique? Build a good reputation and be sure that the customers will choose you over your competitors. Most of the time good reputation is a deciding factor for potential customers.
6. ATTRACT MORE SUPPORTERS
It is a battle and you need supporters. A good reputation will help to collect these supporters without any further inconvenience.
7. IT IS NOT ABOUT SURVIVING, IT IS ABOUT GROWING
With a good reputation, you are not just going to survive in the business world, you are going to grow with confidence.
An appropriate reputation helps you to win new business, attract new and more professional employees, gain positive media image and build a barrier against your competitors.