19 Feb 8 Social media strategies that help SEO
Maybe social media marketing is not the core of your SEO, but you will be surprised to hear that how social media can boost your SEO. Day by day social media is becoming more popular, and it has the variety of platforms. And if you use social media in aright way, your SEO can doubly improve. In fact, your social media presence can significantly increase your search rankings.
Social Media Optimization is about creating, posting and interacting on social media platforms to reach your targeted audience. Let’s discuss how and why improving your social media activity can increase your SEO. We formed eight social media strategies that are shown to boost your SEO effectively.
1. Optimizing Your Posts for Searches
Like SEO friendly website content you need to create SEO friendly social media content also. First of all, do search the market. Find out which hashtags, keywords or topics your audience use. Later you should use the same phrases and hashtags on your social media contents. These will help your potential customers to find you easier.
2. Increase your number of followers
No, we don’t advise you to buy proxy Twitter followers or likes on Facebook. Cause, actually Google can detect the quality of your followers. It isn’t possible to fool Google. With the help of paid advertisement try to collect real people who have interest in your product, business or service. The total followers of your accounts on social media have a significant influence on your rankings.
3. Make your content easy to share
Give your readers chance to share your content quickly on social media. They want to share your article just with one click on Facebook, Twitter, Pinterest, Google+ and other networks. You need Optimized Share Button. It automatically generates a shareable message with custom information for your brand.
4. Images can be a powerful SEO magnet
The big mistake is that you focus on written content over images. Optimizing the images can have a significant impact on visibility in search engines. Images are essential both for social media and search engine optimization. As an example of image-based social media platforms Instagram, Pinterest and Flickr are the most used ones.
5. Social Media Profiles Rank in Search Engines
Do you know that Google shows your social media profiles amongst the top results in search listings for brand names? Social media platforms are more personal than sites and can explain the company’s personality. Nowadays people prefer to search brand or business on social media platforms rather than on Google. Google gives you information about the brand, but social media shows the company’s image. Social media accounts are the key to your website. If they like your Instagram or Facebook, they will probably check your website too.
6. Follow the trends
You can get information about what topics are on the trend from different channels like, Google Trends, Google Trends for Websites, Google Insights for Search, etc. Before planning your social media activity or promotional campaigns make sure to check all of these trends to find out what topics are popular.
7. CRM also boosts SEO
Use your social media platforms to give best customer service. Trying to respond well will result in not only improved customer satisfaction but in SEO success, too. Try to answer a question with the help of links from your website. You can then reply to tweets, comments with a link to the answer.
8. Use social media meta tags wisely
Social tags are HTML tags that start with the word “meta.” You put these tags in your page’s code to help determine what information appears on Twitter, Facebook, Pinterest, etc. when people share your URL. Social tags make it easy for people to share, give you control of the shared image and finally help search engine spiders understand what your content is about.