30 May Marketing tips to get relevant traffic from Reddit
Are you tired of the same traditional marketing channels and want to try something different?
Reddit might be just the stuff you’re looking for. It’s a community where users share cool links, exciting news and insightful remarks.
Sounds good, yeah? Sure, but there’s a capture.
Reddit users are a population that rejects promotion. If you fail to understand the “reddiquette”, your content will get downvoted, and you might quickly get prevented.
But if you do it correctly, you’ll be on your way to hitting into the potential of the platform and creating a stream of targeted traffic to your website.
It is a multilingual social communication platform founded 13 years ago on June 23, 2005, in Medford, Massachusetts, by Steve Huffman, the current CEO, and Alexis Ohanian, the executive chairman. The Reddit community has the potential to make a massive amount of traffic to your website and become an excellent source of leads for your business. However, first you should learn how to use it to its fullest potential.
How to Use Reddit?
In this section, we will review how you can include Reddit into your marketing strategy to drive traffic to your site.
As the 25th most popular website in the world (12th in the United States), Reddit gets nearly 542 million visitors per month on the site. As a business, you cannot afford to ignore such a significant source of potential viewers for your content. So, here are the necessary steps of how to use Reddit to drive traffic to your website or blog.
Choose A Relevant Subreddit
One of Reddit’s most important features is the “subreddit.” It’s a topic section where users can discuss just anything you can think of. For instance, there’s a subreddit called “Business” where users post links, text, or tidbits of business advice.
Remember about who your audience is before you determine what subreddit to join with. If you have a blog about SEO, the “SEO” subreddit might be the excellent point for you to post valuable content. Tech companies can use Tech subreddit, and Fashion brands can leverage topics like the StreetWear subreddit. Get it? There’s a search bar on the right-hand edge of Reddit’s website where you can explore any topic of your choosing.
Follow the Rules — Or Be Banned
Don’t blatantly advertise on Reddit. Reddit is about the customer, not the business. People want quality content, not advertisements. If you sell food products, blog about different things you can do with food. Post them on Reddit as advice columns and not ads. In this way, you won’t be banned from using the site. Keep in mind, and every subreddit has its own rules, so be mindful of all of them.
Note What The Audience Is Already Discussing
If you’re on a subreddit called “Search Engine Optimization” and you notice everyone is mostly discussing SEO, for instance, put this in mind when you are developing content. Speak in the “native language” and organic interests original on the site, or you will get nothing from Reddit. Scroll several subreddits and note discussions by category. This will assist you to find patterns of quality content to present.
It’s important to write content that people on Reddit will find helpful. Compare that content to your business, but don’t do it openly. It’s okay to connect to a page on your website in a Reddit post, but don’t write a whole post about why your product is impressive.
To see who’s online, Reddit tells you how many users are currently online on a subreddit on the right-hand corner of the Reddit browser.
Don’t Abuse The Site
Once you begin seeing outcomes, do not abuse the website. Some moderators note activity on the stage. If they understand that you are blatantly trying to advertise or post too much, they will prevent you.
In case, there are five steps to take when utilising Reddit to drive traffic to your site. First, find a suitable subreddit that fits your audience. Next, read the regulations and rules of this subreddit. Note what the audience on that subreddit is discussing and create your content accordingly. Post your content when people are most active. Finally, be careful when you are engaging on the site so as not to get banned for misuse.