31 May What type of logo design does your business need?
The business of all types and scales have to compete in their markets. Therefore, they need marketing strategies to overcome the barriers created by the competitors. A memorable business logo design becomes a helpful tool for business owners for making the customers. A unique logo is perhaps the most noticeable element of a business.
One of the main reasons why more and more businesses intend to have unique logos is its usefulness in making a good impression. We all know how important making a first impression on the people we meet is. This is also true in the business. According to a study, if a company wants to develop loyalty, the first impression is incredibly crucial, and 48% of the customers are more likely to become loyal to a brand when they purchase a product for the 1st time.
Other statistics have also documented the importance of making a first impression on the customers. Logos can help businesses in their effort to create the first and lasting positive impact on the viewers and the target audience.
Note that your business logo isn’t just a fancy picture but a critical component of business reputation management. The logo is one piece that should only be created by professional graphic designers who understands the value of logos in promoting a business. So, every element of image, color, typeface, slogan, shape, lines etc. should be carefully woven into the design. The designer should take into account your business and its target audience in selecting colors etc. elements. This means that potential customers can grasp your brand message on seeing your logo anywhere.
There are different types of logo styles to consider before choosing the one that is right for you. Below are examples and descriptions to help you make a choice:
Logos consisting of only text are known as wordmarks or sometimes logotypes. These logos can be great for businesses that have a short, distinctive, or memorable name. They are also really useful when starting a new business and building name recognition as they are simple and to the point.
If you want the clean and direct simplicity of a wordmark but have a long or complicated name, the lettermark may be the way to go. This logo style is also composed of “type” (or just letters) but focuses on initials rather than a whole name.
Brandmark (Symbol or Icon)
A brandmark is a logo consisting only of a symbol and no words. These logos are great when language barriers are in place, when you have a strong image that sums up your message nicely, or when directing like in traffic signs. Brandmarks are also really successful once your business already has strong brand recognition, and so it is common to see a logo that once had text but now uses just the symbol.
Combination Mark (Text and Symbol)
Combination Marks or “iconic logotypes” combine both a symbol and text. This is a very popular option because if done right it gives you the best of both worlds. Combination marks are the most complicated, so they require more time to design. They are also easier to trademark than a wordmark because they are easier to distinguish from another logo.
Every business has a logo to represent its values and attributes in the market and public. But not all the logos are capable of taking the business effectively to the people. Design of a logo usually plays the primary role in the marketing of an organization and its business in the ever-competitive market.
Here are some key points why business logo design is so important to your company:
Logos are the most effective branding tool to build your business’ brand identity in the market. If your logo can convey your business message effectively and impressively, it can help you effortlessly create a unique identity. It will also help you to build a strong personality for your business.
Do not forget that logos appear on all prominent marketing tools including websites, business cards design, stationery, leaflets, and brochures amongst a host of other marketing collateral. With its broad presence everywhere, your target audiences start associating your logo with the high-end quality of your products and services. Quite naturally, logos remain the most powerful way to build a strong identity for your brand.
Every company works towards getting recognition from prospects and consumers. Businesses usually seek recognition for their high standards of products and services and yearn that their consumers and prospects take their business seriously. Your logo is the stamp of what your business is all about, and it is how your business is recognized.
Your creative logo design a crucial role in getting recognition for your business’ high-quality products and services. Besides, a professional logo remains integral when it comes to creating a sense of professional assurance among consumers. Your logo helps to increase the brand recall value which means that consumers can immediately recognize your company upon seeing your logo.
Another benefit of logos is that they show how professional approach your brand takes in conducting its business. Typically, people associate a high-quality logo with the quality of services provided by an individual company. A reasonable share of buyers strictly associates themselves with a trusted business.
Those customers want to associate with a company which has a great logo, website design, and other marketing materials. These marketing tools carry a strong message of quality and assurance. Therefore, to signify your business, it is essential to have an eye-catching yet professional logo.
Professionally designed logos help in catching viewers’ attention quickly. This is a big help in taking a good market share in the long run. Customers associate quality of logo design with the quality of your services or products. So, the logo can be a manner of having a competitive edge in the market over your business competitors. All the leading global players have a great logo for the sole purpose that it helps them take care of their competition effectively.
What that exactly means is that your outstanding business logo design will be an additional factor in driving your buyers. For instance, your merchandise design is an impressive piece of work that you want to sell, and if you put a memorable logo of your company on the product, it is bound to attract the customers even more.