02 Jun How to write impressive about us page for your brand
Your ‘About Us’ page.
The one section of your small business website where you can determine your story—who you are, what your small business is, and what makes you different from your competitors.
Unfortunately, it’s one area where a lot of small businesses miss the point.
They either concentrate entirely on the wrong things, including a bunch of utterly arbitrary information that doesn’t move together or don’t include enough text to add any real content.
Want to get the most of your “About Us” page? Here are three tips and specific examples of small businesses that have it nailed.
1. ESTABLISH A CONVERSATIONAL TONE
It entirely begins with a conversational tone and compelling content. Instead of treating it like a tedious writing task, think about how you would explain your story to someone if you were talking with them one-on-one.
What would you tell? How would you explain that?
Would your delivery be academic and stiff, or would your face light up with emotion when you talked about opening your access for the first point? Spoiler alert–We hope you replied the following.
When it becomes to “About Us” models, this is one of the greatest!
As part of their story, Hiut Denim determined to concentrate on their town, and the essential role jeans and manufacturing played there for 30 years.
By doing so, they made something as familiar as a combination of jeans and got them into something more–something that could move new life into a little town of 4,000 groups. You can’t help but pull for them.
2. TELL YOUR SMALL BUSINESS STORY IN YOUR ABOUT US PAGE
The excellent thing about business storytelling is that it’s about more than just the quantities. It can as well lead to immeasurable conversions, more traffic, and increased brand property. But storytelling goes broader than that. It goes away specific marketing campaigns and digital adverts to the beating heart of your company.
The difficulty for most business owners and managers is that they haven’t had an opportunity to step backwards, look at their entire company, and figure out exactly what their story is.
But since that’s what gets people to sit up and take the sign of your brand, It’s 100% deserving the time it takes.
So what makes a great brand story? And how do you start telling yours? There are three phases of storytelling you need to pay attention:
1) Know yourself
Socrates didn’t recognize it at the time, but he had fallen on the first move to telling your brand story. You must know what your company is all about.
We are not just talking about what makes you money. It’s great that you build software, design logos, but it’s not just enough to speak about what you do, you must know why you’re doing it. What is your business’ purpose in the world? What made you to the marketplace in the first position?
So when you begin to explain your story, you’ve absolutely got to start with defining your motivation and purpose. After that, everything else begins to fall into place.
2) Know your audience
Once you’ve begun to figure out who you are, you have to get a better grasp on your audience.
This may sound like a no-brainer, but I’ve found that a lot of business owners tend to think about their ideal audience — who they want their potential customers to be.
There’s only one problem: Sometimes your ideal audience and your actual audience don’t match up. Maybe you’d rather be a big hit with trendy young adults, but you certainly see more progress with middle-aged moms. Guess what? You need to tell a story that matters to the people who are listening.
Knowing who you’re talking to lets you to target your message to the right people and from there build new connections. Your customer’s story is your story.
3) Build a bridge
Now that you understand what you’re trying to say and who you’re saying it to, you can tell your story!
A great brand story remains at the crossing of who you are and what your audience craves. The key is to keep these units in balance. Telling a story with too much you and not enough of your audience gives you irrelevant while following the whims of your audience without any feeling of purpose makes you wishy-washy. You don’t want that, and neither do your clients.
Your story should be the point where your audience sees what they want to be in what you’re doing. When this happens, they will line up to get on board.
3. SHOW SOME PERSONALITY
We have to acknowledge we have a massive soft spot for any and each small business that takes the more time to write a unique “About Us” page. Instead of focusing on tedious details or just mailing it in, they manage their content to capture their unique small business vibe.
As you create new “About Us” content, always make sure you read it over from beginning to end out loud (this is necessary) to see if everything runs together and if you took the personality of your small business.
Remember, the nature of your content should typically read as though you’re having a face-to-face conversation with a first-time customer. If it does, you’re well on your way. If it doesn’t, it’s time to make some tweaks.
Instead of going with something soft, Sapling Press determined to have some entertainment with their “About us” page by sharing news they discovered in a substance titled “Are You Making These Seven Mistakes with Your “About us” Page?”
They start off by answering to all of the mistakes including what they’ve made to try to bypass them. They cover things up by sharing a review of their business that’s sweet and short–and all below 200 characters.