For social businesses, being SEO friendly is one of the most powerful ways you can make traffic to your website. Research has found that 60 percent of users have used a search engine to get a social business within the last year, and a survey of marketers found that organic and local search encourages the highest  ROI for local businesses, delivering higher quality leads than other digital channels including social media and e-mail marketing. But with so many businesses fighting for the top places on search results pages, how do you make sure your website ranks long enough for people to find it? By taking steps to ensure your content is SEO friendly. SEO reaches for search engine optimization and refers to things you can do to help your content rank higher on search engines. For every piece of material, there are two critical aspects of your website that will help you achieve higher rankings – your particular page set up and the content itself.

Optimizing the unique set up of your pages supports search engine spiders to efficiently drag your content and determine what your content is about. Optimizing the content itself involves creating posts that align with the things people are looking for.

Webzool SEO (Search Engine Optimization) services can help to ensure you have every element covered. But you can also follow this useful list to ensure every section of content you create performs its best on search.

Technical in-page elements

Help search engine spiders correctly and quickly determine what your content is about by ensuring that each content page of your website contains the following:

  1. URL that rich with keyword: Search engines use the URL of your page as one sign to determine what your content is about. This means URLs that include keywords send a clearer signal than ones that follow a numeric structure or other naming convention. For this reason, www.webzool.com/marketing/5-technical-on-page-seo-hacks-to-improve-organic-traffic_ is better than www.webzool.com/example112233.

 

  1. Mobile optimisation: The fact that many local searches are conducted on people’s phones is one reason to ensure your website is optimised for mobile. But if you’re thinking about SEO in general, there’s an even more important reason – Google is dropping non-mobile optimised sites out of their rankings. That means that if your content isn’t set up to be viewed properly on mobile, you can do everything else right and still not show up in search results.

 

  1. Completed metadata: Metadata is the fields that describe your content to search engines. Make sure you add brief, keyword-rich information of your page and as well as metadata descriptions of any images contained in your content. Your page description metadata is also what will appear below the headline when your content surfaces in search results, so keep it bright and compelling.

 

  1. H1 tag: The H1 tag indicates your title. Many publishing platforms add this tag automatically, but as it’s an essential signal that lets search engines know what your content is about, it’s worth double-checking and adding H1 tags manually if they aren’t already appearing.

 

  1. Sharing buttons: The quantity of social shares sends a signal to search engines about how famous people find your content – and performs a role in how high it will rank. Add social sharing buttons to make it simple for website visitors to share your pages and posts.

Content

Search engine algorithms have improved over the years. While at one time, it was enough to pack your content full of keywords, search engines have gotten much better at zeroing in on content people will find useful. Here’s what they look for:

  1. KeywordsGoogle’s keyword planner can help you to find the specific words that people are using to find social businesses like yours. Using longtail expressions or combinations of words can help you to get even more special in your aiming. How you use your keywords figures also. Make sure your most relevant keywords or phrases appear in your page headline, in the first paragraph and throughout your content.

 

  1. Frequency: Freshness counts when it approaches SEO, and search engines support sites that update their content with new pages and posts. You can improve your keyword research with a tool such as Google trends, which gives insights into what people are looking for and when, to help you plan fresh, valuable content.

 

  1. Photos & Videos: Correctly-tagged photos and video give search engines even more content to crawl and can help your page also rise in video and image searches.

 

  1. Quality: Search engines favor content people find useful and that they link to and share. It’s worth spending the time and try to create content that is original, informative, entertaining and gives some other benefit to users. Assuring your content reads well and is free of typos is essential too.

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